A data marketplace (sometimes also called data exchange) is an online platform that helps to facilitate commercial data transactions between data buyers and data providers. Data providers use data marketplaces as a sales channel to reach a larger variety of buyers and grow their data business. Data buyers use data marketplaces to find a large selection of data providers, benchmark their data offerings, and easily purchase their data.
Want to learn more? Read our Ultimate Guide to Data Marketplaces 2022.