Data Provider Spotlight

The Data Appeal Company Joins Datarade to Bring Human Experience Intelligence to Market Globally

The Data Appeal Company Joins Datarade to Bring Human Experience Intelligence to Market Globally

Florence, Italy / Berlin, Germany. April 21, 2021 - The Data Appeal Company, provider of global human experience data, has joined Datarade, the fastest-growing data marketplace. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to Data Appeal’s data products.

The Data Appeal Company supplies human experience intelligence, providing geospatial, business information and customer perception data for any point of interest, industry or territory around the world. Data Appeal datasets analyze the impact of external factors on any organization or company, such as fight and hotel demand, price fluctuation, events, weather and more. The company’s data is used for three main cases:

  • Customer Experience - Assessing a business’s or brand’s own performance and customer perception.
  • Intelligence - Marketing, location and territory-based analysis.
  • Finance & Investments - Analyzing any business or client for investment management, risk assessment, smart lending, hedge funds, and mutual funds. 

“Data Appeal shares many philosophies and values with Datarade, including dependability, innovation and data-driven decision making, which is just one of the reasons we entered into this partnership. Being a part of a global platform like Datarade allows Data Appeal to showcase our solutions on a global scale and reach data buyers and partners from around the world across a variety of industries. We’re really excited about future opportunities that will arise from this strategic partnership, including international expansion and validation.” 
 Mirko Lalli, CEO & Founder The Data Appeal Company

Data Appeal’s datasets and proprietary KPIs (including Sentiment Score, Covid Safety Index, Travel Barometer, Fair Index) act as real-time indicators and data-driven insights to help companies better understand their positioning against competitors and the perception of their business or destination in the eyes of consumers.

Data Appeal’s products also include Data Appeal Studio, designed to provide an in-depth overview of any territory or destination. They also sell tailor-made Reports and Data Packs. Companies can also obtain any dataset from Data Appeal via API. 

“The Data Appeal Company is a great partner for us to have in the external data community, and is a data vendor I’m glad to have onboard our data marketplace. They offer tailored data for a diverse range of categories and use cases, which is giving businesses of all industries access to strategic insights and a competitive advantage. Datarade is excited to introduce our network of data clients to Data Appeal and to bring the company’s intelligence to market globally.”  
 Richard Hoffmann, Co-Founder & CCO, Datarade

Deal Appeal’s data has many applications and is leveraged by a variety of industries including Destinations & Tourism Boards, Horeca, Telcos & ISVs, and Retail. The company’s users range from large multinational financial institutions and hotel chains, to international real estate and consumer good conglomerates, with the National Tourism Board of Italy, UniCredit, Best Western, JLL, Vodafone, Campari and SoConnect all included in Data Appeal’s client network.

About The Data Appeal Company

The Data Appeal Company was founded at the beginning of 2020, as an expansion of the startup “Travel Appeal”, which was founded in 2014. Based in Florence, Italy, Data Appeal’s driving force is to provide businesses with datasets and insights to obtain a profound understanding of their customers, business, competitors and territory, which in turn enriches experiences, boosts growth and mitigates risk. Discover what Data Appeal does in 1 minute in the company’s explainer video.


Name: Hannah Babineau, International Partnerships & Marketing Manager 


Phone: +39 342 1055347

Address: Florence, Italy 


About Datarade

Datarade is the world’s largest and most easy-to-use data marketplace. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.


Name: Lucy Kelly


Phone: +49-30-3119-8087

Address: Brunnenstr. 196, 10119 Berlin, Germany


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