Data Provider Spotlight

PipeCandy joins Datarade - Partnership brings PipeCandy’s eCommerce and D2C intelligence to worldwide data network

PipeCandy joins Datarade - Partnership brings PipeCandy’s eCommerce and D2C intelligence to worldwide data network

Walnut, CA, US / Berlin, Germany. Nov. 18, 2020 - eCommerce & D2C Company Intelligence provider PipeCandy has joined Datarade, the fastest-growing global online marketplace for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to PipeCandy’s data products.

Commercepedia, PipeCandy’s proprietary dataset, is curated by algorithms and analysts, and it currently provides data insights on over one million online retailers spanning across the US, UK, Western Europe, India and Australia. 

Commercepedia delivers structured insights about the business models of eCommerce companies by analyzing billions of unstructured public information points from websites. Commercepedia  estimates revenue and order volumes using sophisticated analytical models that track nearly 20 attributes that affect website conversion. PipeCandy triangulates the model estimates with second-party data about revenue and order volume sourced from its partners.

“Datarade does a very good job when it comes to spotlighting our data capabilities to relevant audiences. Our partnership with Datarade has given us access to data buyers who are evaluating comprehensive datasets on the eCommerce and D2C industry.” - Mohammed Daniyal, SDR Lead at PipeCandy.

Commercepedia powers three products:

Prospector - the self-serve subscription platform for eCommerce and D2C company intelligence is used for predictable demand generation by eCommerce infrastructure companies that provide SaaS, Logistics & Lending services to eCommerce companies.

Firehose - the at-scale API powered by Commercepedia is used by eCommerce platforms and fintech companies to build internal analytical dashboards.

Researcher - the ‘total addressable market’ analysis service is used by corporate strategy, investment and growth teams to size the eCommerce & D2C markets

“The knowledge graph which PipeCandy is building is set to transform the eCommerce ecosystem. PipeCandy’s data products are meeting an increasing demand amongst corporate strategy, investment and growth teams for cCommerce market intelligence with global coverage. I’m looking forward to connecting PipeCandy with data users across these verticals.’ - Richard Hoffmann, Co-Founder and CCO of Datarade.

In addition to business model attributes (D2C, subscription, store presence, B2B vs. B2C, SKU strategy (brand vs. distributor)) PipeCandy also tracks the relationships that eCommerce companies have with lending, payment, last mile fulfilment and tech companies.

With integrations to social, funding and other adjacent datasets that capture the complete omnichannel profile of an eCommerce company, PipeCandy is set to become  the system of record for anyone tracking the eCommerce industry.

About PipeCandy

PipeCandy was founded in 2016. 

PipeCandy’s mission is to build a knowledge graph about the eCommerce and D2C industry. PipeCandy works with companies including Microsoft, DHL, Brex & American Express. They also also work with the #1 eCommerce platform, #1 retargeting platform, #1 3PL in the eCommerce space, #1 company in the company intelligence market, and a top 10-listed bank. PipeCandy is headquartered in Walnut, CA with a team in India.


Name: Vijaya Sripada, Marketing Lead


Phone: +1 415-969-3839

Address: 340 S Lemon Ave #6434 Walnut, CA 91789


About Datarade

Datarade is the world’s fastest-growing eCommerce platform for data. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.


Name: Lucy Kelly


Phone: +49-30-3119-8087

Address: Brunnenstr. 196, 10119 Berlin, Germany


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