Data Provider Spotlight

Killi joins Datarade to Grow its Consumer-Empowering Identity Data Solution

Killi joins Datarade to Grow its Consumer-Empowering Identity Data Solution

Toronto, Canada / Berlin, Germany. Dec. 1, 2020 - Killi, the first company to allow consumers to receive payment whenever their personal data is used, has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to Killi’s data products.

Killi is a consumer-facing ecosystem that allows consumers to append various accounts to their profile.  As a result, this data is fully consented by the individual.  Additionally, publishers use Killi to manage consent and privacy, which in turn requires those companies to move their audience onto the Killi infrastructure. Killi is a first-party data provider, owned and controlled by the consumer. When you buy from Killi you are making a decision to include the consumer. 

Example client use cases for Killi’s data include:

- those looking to build ID graphs

- companies looking to reduce exposure to MAID or Cookies

- companies looking for first-party, compliant data (CCPA)

- companies looking for custom audiences at scale

- companies looking to ID consumers who are mobile 'switchers'

- companies who are looking for compliant clickstream data tied to an identifier

- companies looking to acquire financial data that is compliant and tied to an identifier.


“Joining a global platform like Datarade has given us the opportunity to continue scaling and ensure that our ethical, Fair-Trade Data™ reaches thousands of data buyers from various industries, countries and verticals. Our partnership with Datarade aligns with the Killi mission: providing compliant, first-party data, and paving the way to a data market where customers are included and fairly compensated for the transaction of their personal data. Killi is the only company in the world offering first-party compliant data at this scale. If you believe that personal data is a manifestation of your digital reality, then buying Killi data from Datarade is to join the Data Revolution.” - Neil Sweeney, Founder and CEO, Killi. 

Amidst a global tightening of data privacy regulations, Killi brings together first-party, compliant data, as companies are increasingly realizing that marketing rooted in ethical data is the only way forward. Data innovation in some ways has become stale, and consent is inferred through reading content or accessing apps - what’s lacking in the marketplace is customer inclusion. Killi is entering the market with differentiated data and is launching with premium data partners in the ecosystem. When cookies disappear, companies will be left with endless data lakes filled with “Headless Data.” Brands won’t be able to identify what data belongs to which user. This is where Killi data from Datarade can help. Killi pairs MAID-email-unique ID pairings and stitches the data to identify the user, while typically adding more data parameters to get an even more robust view. 

“Killi’s company principles match with Datarade’s. Our aim is to bring transparency and trust to the global data industry, and Killi’s approach to providing 100% opt-in consumer intelligence is an innovative way of ensuring that. The company is meeting a demand for ethical identity data with global coverage, and we’re excited to connect our network of clients to Killi’s data products.” - Richard Hoffmann, Co-Founder and CCO, Datarade.

What is Fair-Trade Data exactly? Killi provides consumers with direct compensation for the use of their data. This Fair-Trade Data drives the responsible purchase, sale, and marketing of media. Killi’s end users control which pieces of their personal data they are willing to share and Killi engages with them often to ingest new innovative data sets. For end buyers, surfacing innovative data sets that respond with what consumers are feeling is important, but beyond that, by including consumers in the transaction, Killi is able to attract precise, intimate data sets. 

In addition to making Fair-Trade Audiences available, Killi helps companies prepare for iOS 14 privacy changes and cookies becoming obsolete by offering pre-packaged MAID-email-unique ID pairings with additional data parameters to fuel brands’ marketing efforts. Killi offers competitive pricing and even monthly subscription to help partners acquire more of their soon-to-be unidentified users. 

About Kill

Killi was founded in 2018 to address a significant gap in the data market - brands, tech companies, DMPs, and DSPs buying and selling “headless” customer data without the knowledge or compensation to the user, the rightful owner of the data. Killi’s vision is to redistribute wealth to users while including users in the transaction of their own personal data. Killi is a consumer privacy ecosystem available in app (iOS, Android) and web. Killi is based in Toronto, Canada. 


Name: Jessica Chee, Marketing Manager


Phone: 647-831-3232

Address: 100 University Ave., Toronto, ON, M5J 1V6, Canada


About Datarade

Datarade is the world’s fastest-growing e-commerce platform for data. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.


Name: Lucy Kelly


Phone: +49-30-3119-8087

Address: Brunnenstr. 196, 10119 Berlin, Germany


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