Oakbrook Terrace, Illinois / Berlin, Germany. October 13th, 2021 - Infutor, the expert in data-driven consumer identity management and identity resolution, has joined Datarade, the #1 data commerce cloud. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and purchase Infutor’s data products on Datarade.
Infutor maintains privacy-compliant, individual-level profiles on 266 million U.S. adult consumers, enabling rich, meaningful data sets filtered by demographics, household-level attributes, property and auto ownership detail, and behavioral and life stage segments. Infutor’s TrueSource™ Identity Graph combines 30+ years of historical consumer data with hundreds of unique, hard-to-find data assets, updated daily. Examples of these available on Datarade include:
“Partnering with Datarade opens an additional path for brands and agencies to get access to Infutor’s authoritative and deterministic data assets on every US consumer and household. Datarade’s transparent and user-friendly marketplace gives Infutor an opportunity to reach more marketers and data scientists who are actively in-market for consumer data. Given Infutor’s scale and expertise, it is a natural fit for us to plug into Datarade’s marketplace to bring our products directly to the end user.”
Jason Ford, Vice President of Partnership Development
As always, our buyers can be reassured that only the most secure data is listed on Datarade. Infutor’s data is not only maintained in multiple independent and redundant facilities all fully secured and privacy compliant and vetted by us, but is also Truthset verified, a quality seal in the form of a blue badge you’ll see on their storefront.
In a nutshell, Infutor improves digital marketing outcomes with higher onboarding match rates, using the broadest online and offline identifiers available. Not only do they identify, verify and score inbound consumers on-demand, but also link what they already know about customers and prospects, update and add missing identifiers and provide enhanced knowledge including demographic, lifestyle and behavioral attributes.
“Infutor’s experience in enabling brands to make informed marketing and risk decisions means they are an expert in Consumer Identity Management. We are excited that Infutor can serve many of Datarade’s buyers with their high-quality consumer data. We’re excited to welcome them onboard, and to grow our partnership!”
Richard Hoffmann, Co-Founder & CCO, Datarade
Infutor is the expert in data-driven consumer identity management and identity resolution. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. In the past year, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work. Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit www.infutor.com.
Name: Jason Ford
Address: 18W140 Butterfield Rd Suite 400, Oakbrook Terrace, IL 60181, United States
Datarade is building the world’s first Data Commerce Cloud™ (DCC), enabling data providers to drive revenue with a new, omni-channel Data Shopping Experience. Datarade’s platform has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 500+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.
Name: Arabella Thomas
Address: Brunnenstr. 196, 10119 Berlin, Germany