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HealthWise Data joins Datarade to bring Healthcare Marketing Intelligence for 240M+ US Adults to Global Data Marketplace

HealthWise Data joins Datarade to bring Healthcare Marketing Intelligence for 240M+ US Adults to Global Data Marketplace

Atlanta, Georgia, US / Berlin, Germany. Nov. 11, 2020 – HealthWise Data, the leading boutique data and analytics firm specializing in health and wellness consumer data, has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and gain access to HealthWise Data’s products.

HealthWise Data’s universe consists of over 240 million US adults with hundreds of consumer attributes and SDOH. But what sets HealthWise Data apart is the company’s  70+ proprietary segmentation systems for health & wellness propensities – these allow healthcare organizations to gain deeper insights into a consumer’s likely ailments, healthy lifestyles, attitudes around health engagements and health-related financial considerations. 

 “HealthWise Data provides deep insights into consumers’ lifestyles, finances and attitudes towards health. We are thrilled to now offer these unique data insights and proprietary segmentation systems on Datarade’s esteemed global platform. Datarade allows us to achieve unrivaled scale and ensure that we are reaching data buyers from all over, while maintaining the utmost transparency and efficiency.” - Anne Smith, Founder & CEO, HealthWise Data.

By leveraging HealthWise Data’s sophisticated analytics and robust data, healthcare organizations gain deeper insights into their patient population in terms of next likely ailment, adherence/conscientiousness, lifestyles around diet and exercise, risky behaviors like smoking, financial implications of healthcare expenses, and more. This fuller 360 view enables organizations to improve targeting for marketing/outreach programs, enhance analytical results and drive better ROI. 

“Our partnership with HeathWise Data will meet the growing global demand for advanced health and wellness intelligence. HealthWise Data’s products offer household-level lifestyle insights, covering almost the entirety of the adult US population. Datarade is looking forward to working with HealthWise Data to deliver the company’s health expertise to our network of clients.” - Richard Hoffmann, Co-Founder and CCO of Datarade.

Leading US healthcare brands are leveraging HealthWise Data solutions today, including pharma, payers, healthcare agencies, alternative medicine and more. Whether the goal is to acquire more customers, improve wellness activities or enhance analytics, HealthWise Data’s unique, proven, and valuable consumer health and wellness insights will drive better performance for healthcare organizations.

About HealthWise Data

“60-70% of health outcomes are associated with social and environmental factors” – This quote drove the launch of HealthWise Data. While there is an abundance of clinical and social determinants of health data available in the healthcare ecosystem, the company’s founders noticed a lack of what they considered the missing link to solving important healthcare problems-health attitudes, adherence/conscientiousness, lifestyles and health related financial considerations. HealthWise Data’s mission is to address these gaps by providing health related propensities on every US adult including likely and next likely ailments, healthy lifestyle, health conscientiousness, caregiver targeting, and ability to pay for healthcare expenses, and more. The combination of this and the company’s ample SDOH data enables organizations to gain highly valuable, unique and holistic consumer insights to improve health related targeting and better analytical performance. HealthWise Data was founded in Atlanta, GA by Anne F. Smith in 2017. 


Name: Liza Martin, Director Marketing and Customer Success


Address: Atlanta, Georgia, United States 


About Datarade

Datarade is the world’s fastest-growing e-commerce platform for data. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.


Name: Lucy Kelly


Phone: +49-30-3119-8087

Address: Brunnenstr. 196, 10119 Berlin, Germany


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