Data Provider Spotlight

Chain of Demand Partners With Datarade To Bring Retail Analytics Data To Growing User Base

Chain of Demand Partners With Datarade To Bring Retail Analytics Data To Growing User Base

Pok Fu Lam, Hong Kong / Berlin, Germany. May 12, 2021 - Chain of Demand, provider of AI-powered retail analytics, has joined Datarade, the fastest-growing data marketplace. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to Chain of Demand’s data products.

Chain of Demand is focused on providing data coverage for publicly listed retail industry companies, specializing in apparel, accessories, beauty and footwear industries, spanning across a vast array of markets such as the United States, China and Europe. With two years of historical data, Chain of Demand mines for product-related data points including original price, sale price, color, inventory, social media data, images and product reviews. Using this, the company generates signals, insights and revenue predictions with its proprietary artificial intelligence models. Chain of Demand’s Data Products available to buy on Datarade include company performance data for retail businesses, revenue predictions for publicly listed retailers, and detailed product data for the beauty industry

“Datarade is a trusted partner in the alternative data space who only offers high-quality data on their platform while democratizing the process.  We’re excited about the partnership and opportunity to collaborate and make our data more accessible to a wider audience.”
AJ Mak, Founder & CEO, Chain of Demand

Chain of Demand’s clients are typically focused in the finance industry. The company’s data offering is specifically targeted at hedge funds, equity researchers and portfolio managers. Finance professionals buy data from Chain of Demand to gain insight into a publicly listed company, with many clients using the data to understand category shifts within an organization and generate incremental alpha. 

“Chain of Demand helped produce high-conviction, real-time intelligence and a forecasting edge that we were able to integrate into our investment decision-making process with great success.”  
John Zolidis, President & Founder, Quo Vadis Capital

Clients rely on Chain of Demand’s revenue predictions, which have proven to be 26% more accurate than Wall Street estimates, meaning users can reaffirm their positioning on a particular stock based on Chain of Demand’s custom estimates. 

“Data buyers use Datarade’s marketplace to find commerce and retail data across all geographies. So a data provider like Chain of Demand, which covers a range of markets from China to the US, is great to have onboard. Chain of Demand's data for China is unique and in-demand. This strategic partnership will enable Chain of Demand to bring predictive analytics to a global network of clients.” 
 Richard Hoffmann, Co-Founder & CCO, Datarade

Chain of Demand uses proprietary machine learning to clean data and remove personally identifiable information (PII), to and match products across multiple sources.  As a leader in this space, they have also developed computer vision models to analyze unstructured data such as images.

To safeguard personal data, Chain of Demand takes a number of steps to manage personal privacy data. The company removes all identifiable data points, including reviewer ID during the data extract and transformation process. Identifiable data is never included in deliverables or submissions. All employees are educated on the importance of data privacy and security during orientation and are required to enable 2FA on all of their devices and workstations.

About Chain of Demand 

Founded in 2018, Chain of Demand is a Hong Kong-based analytics firm that turns retail industry datasets into insights and signals. Powered by proprietary artificial intelligence models, the company provides revenue predictions that are 26% more accurate than consensus estimates. Trusted by investment banks and sell-side research firms, Chain of Demand helps companies make sense of data by using alternative retail data to gain a competitive edge on their stock analysis.


Name: Aaron Chi, Head of Marketing


Phone:  +39 342 1055347

Address: 100 Cyberport Rd, Pok Fu Lam, Hong Kong 


About Datarade

Datarade is the world’s largest and most easy-to-use data marketplace. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.


Name: Lucy Kelly


Phone: +49-30-3119-8087

Address: Brunnenstr. 196, 10119 Berlin, Germany


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