Data Provider Spotlight

Brandbook Joins Datarade to Bring Data for Consumer Spending in South Africa to Buyers Worldwide

Brandbook Joins Datarade to Bring Data for Consumer Spending in South Africa to Buyers Worldwide

Johannesburg, South Africa / Berlin, Germany. May 26, 2021 - Brandbook, consumer spending data provider for South African markets, has joined Datarade, the fastest-growing data marketplace. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to Brandbook’s data products.

Brandbook specializes in consumer purchasing data from a panel of 2500+ consumers in the South African market. The company has been collecting this data since the beginning of January 2021. Brandbook’s consumer panel data is now available to buy via Datarade. The panel spans minimum 2500 consumers in South Africa, with 40k products per month across channels and categories including CPG, restaurants and QSR, and pharma covered. Brandbook also offers datasets specific to food & beverage purchases for insights into industry-specific categories. Also listed on Datarade are Brandbook’s consumer sentiment data services, used to conduct customer surveys on-demand. This data is collected from till slips for an authentic audit trail of purchases from consumers. 

“We are really looking to maximize our distribution channels and ensure we can meet the right customers in need of our offering faster. Datarade seemed like the right partner for this strategy due to their global footprint and tried and tested ways. We hope to get predominantly international exposure as we look to broaden our offering to businesses seeking insights into the South African economy.”
Rorisang Posholi, Co-Founder, Sales & Business Dev., Brandbook. 

Brandbook’s focus is on the FMCG, QSR and CPG industries, along with the financial services industry. Brandbook has several customer success stories. Recent testimonials include a client who used Brandbook’s services to uncover their very low penetration of a product category in a channel which Brandbook estimated to be worth $3m annually. Without Brandbook’s market intelligence, the client had limited competitor awareness, and so used Brandbook’s data to shape a marketing and sales strategy which ensured they outperformed the in-market competition.

“As Datarade is a global data marketplace, we’re glad to welcome Brandbook as a data provider partner. Brandbook is helping to meet a demand for data in under-represented regions, namely markets and industries in South Africa. I’m looking forward to working with Brandbook to strengthen their distribution channels and bring their data to buyers internationally.”
 Richard Hoffmann, Co-Founder & CCO, Datarade.

Brandbook has developed a robust QA system which uses both machine learning and data labellers to ensure quality in their data offering. All of Brandbook’s data is POPIA compliant and completely anonymized. The company uses advanced encryption between data warehouses which house Brandbook’s personal consumer data and purchasing data to ensure that their APIs cannot be compromised.

About Brandbook

Brandbook was founded in 2018 with a focus of bringing consumer purchasing data to customers at a fraction of the cost in half the time. Brandbook’s vision is to deliver a pan-African view of the consumer purchasing market to businesses across the globe. Brandbook has worked with clients such as McCain and Unilever in the FMCG industry. The company is based in Johannesburg, South Africa. 


Name: Rorisang Posholi, Co-Founder


Phone: +27 78 248 4828

Address: Johannesburg, South Africa


About Datarade

Datarade is the world’s largest and most easy-to-use data marketplace. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.


Name: Lucy Kelly


Phone: +49-30-3119-8087

Address: Brunnenstr. 196, 10119 Berlin, Germany


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