Data Provider Spotlight

Acxiom Joins Datarade: Award-Winning Customer Data Provider Now Onboard Datarade’s Marketplace

Acxiom Joins Datarade: Award-Winning Customer Data Provider Now Onboard Datarade’s Marketplace

Conway, Arkansas / Berlin, Germany. April 8, 2021 - The global leader in identity and customer data, Acxiom, has joined Datarade, the fastest-growing data marketplace. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to Acxiom’s flagship data products: Acxiom Activation 1st Party Data, Acxiom Activation Lookalikes on CRM Data, and Acxiom High Value Audiences (HVA) – Highly scalable audiences for cross-channel activation

Acxiom focuses on creating the best possible insights using the most sources of data, effectively harnessing Big Data about real consumers for recognition, targeting, and measurement. Acxiom’s data is leveraged by marketing and advertising professionals worldwide for use cases including creating highly qualified audiences, finding look-alikes, extending reach with new prospect segments, and optimizing offers and messages.

Acxiom’s key differentiator is the company’s ‘Safe Haven’ environment, where they ingest, clean, match, and enhance diverse datasets at scale in a privacy-compliant way. Many companies create composite views and project behaviors across millions of cookies, but Acxiom compiles insights on consumers, not just cookies. 

“Acxiom enables brands to make every marketing decision-relevant and to improve communication with customers. The outstanding Datarade platform perfectly connects advertisers and data vendors. We’re happy to deepen the strong partnership with Datarade to make our people-based data and services available for advertisers worldwide.” 
Christian Färber, Director of Product Management EMEA, Acxiom.

Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. The company recognizes 95 percent of U.S. consumers and matches them via privacy-compliant and direct-matched methods. Armed with the most accurate, comprehensive, and up-to-the-minute data available, advertisers can better understand their best customers and find more like them through diverse channels like online, mobile, television, email or direct mail. Acxiom works in a range of industries, but many of its customers around the world operate in Automotive, Financial Services, Retail, Travel, Technology and Telecommunications.

“We’re proud to have Acxiom’s data products and services available on Datarade’s marketplace. Acxiom is leading the market in bringing unparalleled data quality and privacy-compliance to the external data industry. The Datarade team is looking forward to connecting them to our network of clients, who need access to comprehensive consumer intelligence.”
 Richard Hoffmann, Co-Founder & CCO, Datarade.

Data-driven solutions now available via Acxiom's storefront on Datarade include:

Data Products:

  • Acxiom Geo-Spatial Data – Geographic Statistical Data for Market Analysis
  • Acxiom INFOBASE® – Individual Level Database – The most comprehensive source of consumer information offering insight and targeting
  • Acxiom B2B INFOBASE® – Company Database –  The most comprehensive source of companies and industries
  • Acxiom Segmentation: Personicx – Enhance 360° view of your consumers: extensive insight into life-stage, affluence and behaviours
  • Acxiom Analytics File –  Consumer marketing data available for insight and analytics
  • Acxiom Custom High Value Audiences (HVA) – Custom, highly-scalable audiences for cross-channel activation. 

Data Services:

  • Acxiom Real Identity™ - Acxiom’s innovative and 2020 “Martech Breakthrough” award-winning identity solution
  • Acxiom Customer Data Integration (CDI) - Clean and enhance digital and offline data
  • Acxiom Data Enhancement - Enhance your CRM data with the most comprehensive source of consumer information
  • Acxiom Activation 1st Party Data - CRM data onboarding to premium publishers like Facebook and other leading digital platforms
  • Acxiom Activation Lookalikes on CRM Data - CRM lookalike onboarding to premium publishers including Facebook and other leading digital platforms.

Every role at Acxiom is impacted by privacy, security, and confidentiality. Each Acxiom associate has a responsibility to safeguard and protect all data under Acxiom’s stewardship, including Acxiom client data and Acxiom “owned” data, from misuse or unauthorized access. Acxiom’s best-practice compliance approach includes three layers of compliance and practice: 1.  federal, state and international laws; 2. industry regulation; and 3. Acxiom policy. Protecting client data and Acxiom data and being aware of any intentional or inadvertent disclosure, misuse, or mishandling is absolutely required of every Acxiom associate. Each year, as a condition of continued employment, every Acxiom associate is required to take privacy and security training. Finally, Acxiom provides extensive education to all of associates including executives, product development teams, sales staff, and client teams. Acxiom executives are frequent presenters at industry events on best-practice privacy practices and consumer advocacy. 

About Acxiom

Acxiom is a Conway, Arkansas-based database marketing company. Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for the business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.

Contact (UK):

Name: Sophie Adams, PR Contact for Acxiom


Phone: +44 7385 023 639

Address: London, UK


About Datarade

Datarade is the world’s largest and most easy-to-use data marketplace. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.


Name: Lucy Kelly


Phone: +49-30-3119-8087

Address: Brunnenstr. 196, 10119 Berlin, Germany


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